The wiki of Carlos Rodrigo

Notes on Copy for a website

  1. Talk directly to customers.
  2. Ditch the «we offer» or «we solve» and «our solution.»
  3. Copy focuses on your company and what you do.
  4. Copy should focus on the visitor.
  5. Start your sentences with «you» or a verb to directly talk to your customers.
  6. One Idea: Your site should focus on selling one idea.
  7. Your headlines carry heavy weight. Headlines should say:
    – What you solve
    – What you do
    – Result of using it