Notes on Copy for a website
- Talk directly to customers.
- Ditch the «we offer» or «we solve» and «our solution.»
- Copy focuses on your company and what you do.
- Copy should focus on the visitor.
- Start your sentences with «you» or a verb to directly talk to your customers.
- One Idea: Your site should focus on selling one idea.
- Your headlines carry heavy weight. Headlines should say:
– What you solve
– What you do
– Result of using it